Having a big Instagram following can be very lucrative for marketing and driving free traffic to your site.\u00a0 But there\u2019s more to it than a simple numbers game.\u00a0 Simply having a lot of followers doesn\u2019t necessarily mean anything.\u00a0 The key is having active followers \u2013 people who not only follow you but actively like and comment on your posts.\u00a0 These are the people that you want to target when growing your audience.\n\n\n\nWe\u2019ve all heard of people buying Instagram followers, and while they have impressive numbers in the tens and hundreds of thousands, those followers don\u2019t mean anything. They are purely aesthetic in nature. That\u2019s not what we\u2019re trying to do. We want interaction with our audience.\n\n\n\nBe Consistent\n\n\n\n\n\n\n\nThere are some simple things we can implement to help organically grow our following. The first is to post consistently. This means you want to post once a day (or every other day, or twice a day, find what fits your needs best!) and try to keep it around the same time daily. But that\u2019s not all, it also means that you should stick to a particular theme. Sure, you can absolutely post a beautiful landscape photo one day, and a picture of a gaming computer the next, but it is most beneficial to stick to one theme for all of your posts.\n\n\n\nInteract With Your Followers\n\n\n\nYou\u2019ve got the consistency down, and that\u2019s great, but it doesn\u2019t end there.\u00a0 You should also be interacting with the Instagram community.\u00a0 When someone comments on your post, take the time to acknowledge that comment \u2013 like it, and reply to them.\u00a0 You will notice increased interaction over time if you take the initiative of talking to your followers.\n\n\n\n\n\n\n\nYour interaction doesn\u2019t stop at your posts. You should also spend time every day scrolling through hashtags that are relevant to the information you share on Instagram. While you scroll through it\u2019s important that you keep liking and commenting on posts. What\u2019s the best way to draw people to your page? Show genuine appreciation for their page!\n\n\n\nGaining Followers Quickly By Following and Unfollowing\n\n\n\nIf you are looking to quickly amass a large following there is a fairly simple and straightforward strategy you can follow that has proven itself time and time again.\u00a0 This requires that you find pages with large followings that are similar in content to yours.\u00a0 Then, in addition to following the basic rules of consistently posting within your theme, and maintaining constant interaction with your followers and the community at large, you will go to the page of your choosing and follow their followers.\u00a0 \n\n\n\nTypically, you want to follow between 25 and 35 in a single session.\u00a0 Then you should allow them some time to follow you back.\u00a0 If you want to increase your chances of getting a follow in return, you can like and comment on a few of their posts when you follow them.\u00a0 After you have allowed some time for them to follow you, you will unfollow everyone from that page that you followed before.\u00a0 Then simply rinse and repeat, and you will find your follower count quickly increasing with real, quality followers.\n\n\n\nGrowing your Instagram following can be very important for business purposes.\u00a0 If you follow the basic rules, post high-quality content, and are willing to put in the time and work, you can easily see a bump in followers almost immediately.